NOT A HOTEL aims to make life moreexciting. And the way to create unexpectednew sources of joy is to go beyond theordinary, bring a fresh perspective to thefamiliar, and infuse new ideas intotraditional methods.NOT A HOTEL aims to make life moreexciting. And the way to create unexpectednew sources of joy is to go beyond theordinary, bring a fresh perspective to thefamiliar, and infuse new ideas intotraditional methods.

And so the “not” of NOTA is no mere“negation” but signifies the first stepin evolution.And so the “not” of NOTA is no mere“negation” but signifies the first stepin evolution.

We are now extending this concept beyondhotels to residential homes, mobility,and urban development.We are now extending this concept beyondhotels to residential homes, mobility,and urban development.

More freedom. More fun. More beauty.The future we once only imaginedwill become reality.More freedom. More fun. More beauty.The future we once only imaginedwill become reality.